Subject: [Ldap-dir] Pharmaceutical Media Mix Summit

From: "CBI"<[email-masked]>
Date: Tue, 5 Sep 2006 13:06:27 -0500

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Searching for the right media mix is
becoming more important than ever.
While spending is on the rise, new
media and regulations are creating a
dramatic shift in budget allocation.
CBI's Pharmaceutical Media Mix
Summit addresses these dramatic
and important media considerations
head on. CBI has made a concerted
effort to gather experts in the
fields of medical media selection
whose presentations and discussions
will be valuable to you in selecting the right media vehicles
to target your message and garner
the highest ROI.

Use Ongoing Research to Track Campaign Outcomes and Adjust Future Media Tactics

Pamela Rasmussen, Vice President, Corporate Communications, Digene

Understand When, Where and How to Reach Seniors

Julia M. Amadio, Former Vice President, Marketing and Marketing Services, Daiichi Pharmaceutical Corporation

Utilize Data-Driven Research to Establish the Proper Media Mix

Marshall Paul, President, ACNielsen HCI

Apply Market Research Data to Develop and Support Segmentation Strategies

Lindsey Draves, Senior Vice President, MARS

Angela Federici, Vice President, Pharmaceutical Practice, Millward Brown, Inc

Understand the New Paradigm of Consumer-Generated Content and Learn How it Can Compliment Your Media Plan

A panel discussion featuring executives from:

Evolution Road, LLC, Manhattan Research, Yahoo!, Pfizer Inc, Google and Nielsen/BuzzMetrics

Additional
In-Depth
Case
Studies
from:

avenue
a l
razorfish
* HCI *
imc2 *
Mary
Furlong
and
Associates
*
McCann
Healthcare
Worldwide
* Optas
*
SearchAd
Network
* Shire
* TRA,
Inc *
Targetcast

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Brochure
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Visit
Website

Co-Sponsored
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