Subject: [NEXTEL-1] Cell phones the 2nd most important electronic device for Americans

From: Marcel <[email-masked]>
Date: Fri, 10 Jan 2003 03:07:38 -0500

Cell phones the 2nd most important electronic device for Americans

The Voca Group, a strategic marketing firm, has released results of an online survey of
1500 consumers across the United States. The study revealed that 70% of respondents rate
the home PC as the personal technology device they depend upon the most.

Respondents were asked to choose between the cell phone, personal organizer (PDA), home
PC, or paging device. The home PC ranked highest in every category across age, gender and
income, with the only exception being females in the 18-19 year old category, with the
cell phone topping their list. Overall, 75% of males surveyed depend on the home personal
computer followed by cell phone at 22%. 65% of females rate the home PC as the device
depended on most often, with cell phones placing second at 34%.

Not surprisingly, the cell phone ranked second overall with 28% of respondents reporting
it as the device they most depend upon. Other segments where cell phones had a higher
preference were females 18-39 at 42%, and individuals with household income of $100K-$200K
reporting a 38% dependence on cell phones.

Posted to the site on 10-Jan-03

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