Subject: [NEXTEL-1] Ten Shops Return Nextel RFP

From: Marcel <[email-masked]>
Date: Sat, 15 Feb 2003 13:00:49 -0500

Ten Shops Return Nextel RFP
February 14, 2003
By Andrew McMains

NEW YORK Ten agencies have submitted an RFP in
Nextel Communications' $150 million review and
the Reston, Va. client is expected to cut to six shops
next week, said sources.

Shops returning the RFP on Wednesday included
Omnicom Group's DDB, WPP Group's J. Walter
Thompson, Interpublic Group's Deutsch and
Omnicom's TBWA\Chiat\Day, all in New York,
Havas' Arnold in Boston, and Publicis Groupe's Leo
Burnett in Chicago and Fallon in Minneapolis, Minn.,
said sources. The incumbent, IPG's Mullen in
Wenham, Mass., is defending. The agencies either
declined comment or could not be reached.

The review is being managed by New York
consultancy Roth Associates, which did not return
calls.

http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1818008
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