Subject: [NEXTEL-1] Nextel Communications Eyes 6 Shops

From: Marcel <[email-masked]>
Date: Fri, 21 Feb 2003 20:30:34 -0500

Nextel Communications Eyes 6 Shops
February 21, 2003
By David Gianatasio and Andrew McMains

BOSTON Nextel Communications has cut the list of
agencies vying for its $150 million account to six,
according to sources.

Still in contention are Interpublic Group's Deutsch;
Omnicom's TBWA\Chiat\Day; and WPP Group's J.
Walter Thompson, all in New York; Publicis' Leo
Burnett, Chicago; Havas' Arnold, Boston; and
incumbent Mullen, Wenham, Mass., an IPG shop,
sources said. Not advancing were Omnicom's DDB,
New York, and Publicis' Fallon, Minneapolis,
according to sources. Two undisclosed shops that
submitted the RFP about a week ago may also have
been cut or chosen not to move forward.

Agency executives either declined comment or
could not be reached. A client representative
declined comment. The review is being managed
for the Reston, Va., client by Roth Associates, New
York, which did not return calls.

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