Subject: [NEXTEL-1] New Records For Brand Loyalty

From: [email-masked]
Date: Thu, 22 May 2003 17:29:35 -0400

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News: New Records For Brand Loyalty

May 22, 2003

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The sixth annual Brand Keys Customer Loyalty Awards recorded a record number of first-time winners. The survey also identified more young and emerging companies showing up for the first time in 2003 than in all previous five years the survey has been conducted. First time winners for 2003 included Bud Light, CNN's American Morning, FedEx, Gateway computers, JetBlue, L.L. Bean, Marriott, Miller Genuine Draft, New York Life, Pizza Hut, Southwest Airlines, Starbucks, Subway, Texaco, Vanguard Mutual Funds, and Verizon. Companies showing up for the first time on the customer loyalty radar screen in 2003 included: JetBlue, Subway, Arby's, Hardee's, Jack In the Box, White Castle, Siemens, Nextel, and Mountain Dew. Brand Keys, which specializes in customer loyalty metrics, uses data generated by its bi-annual surveys to paint a detailed picture of the "drivers" that bond customers with their "ideal" brand in each category.

WB To Re-Air Dawson's Creek Finale
It was one of the highest-rated telecasts on The WB when it aired earlier this month, and viewers are going to get another shot to watch it. The WB said Thursday that it would rebroadcast the series finale of Dawson's Creek between 8-10 p.m. Wednesday, May 28. When it aired May 14, the finale delivered all-time marks for the network in adults 18-34 (6.6/18) and women 18-34 (9.1/21), which was nearly three ratings points ahead of the previous record set by 7th Heaven in 1999. The episode was also The WB's highest Wednesday night deliveries ever in other demographics.

Boomtown To Air This Summer on TNT
NBC Enterprises and Turner Network Television have entered into an agreement for the off-network rights of Boomtown. It will begin airing on TNT in an early off-net window beginning Monday, May 26. The deal calls for TNT to have an exclusive window to air first-season episodes during the summer and a short-delayed second window on season two episodes of Boomtown, which returns to NBC this fall. "TNT's audiences of attractive demographic categories will help draw additional eyeballs to Boomtown on NBC and be a key ingredient to helping grow its fan base in season two and beyond," said Ed Wilson of NBC Enterprises.

Celine Dion Special To Be Re-Broadcast on CBS
Celine Dion's special, A New Day Has Come, that had been aired in April will be repeated on CBS between 8-9 p.m. Wednesday, June 4. Dion performs some of her greatest hits, including Because You Loved Me, Beauty and the Beast, and My Heart Will Go On as well as songs from her new album, A New Day Has Come. The special guest stars are Destiny's Child.

Viacom Completes Comedy Central Acquisition
Viacom Inc. has completed the acquisition of AOL Time Warner's 50% interest in Comedy Central for a total of $1.225 billion in cash, the companies announced Thursday. With the completion of the transaction, Comedy Central is wholly owned by Viacom and joins MTV Networks' lineup of basic cable channels. The agreement was announced on April 22. Comedy Central, the only all-comedy network, reaches 82 million U.S. households with a schedule that includes original programming, stand-up comedy, sketch comedy and movies. Current hits on the network are: "South Park," "The Daily Show with Jon Stewart," "Chappelle's Show," "The Man Show," "Insomniac with Dave Attell" and "Tough Crowd with Colin Quinn." Also included in the transaction is comedycentral.com, which features original programs, schedule information, advanced technology, games, downloads and an online store.

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