Subject: [NEXTEL-1] NHL announces multi-year partnership Renewal agreenent with Nextel

From: [email-masked]
Date: Mon, 09 Jun 2003 20:19:18 -0400

NHL announces multi-year partnership Renewal agreenent with Nextel
June 9, 2003

NEW YORK - The National Hockey League (NHL), and the National Hockey League Players' Association (NHLPA) today announced that Nextel Communications, Inc.  (NASDAQ:NXTL) has agreed to a multi-year extension of their partnership. Nextel, an NHL and NHLPA partner since 2000, will continue to be the "Official Wireless Telecommunications Provider" of the NHL and NHLPA in the United States.
Nextel has been one of the League's most active partners, using creative promotions and a significant advertising commitment both online and offline to leverage its NHL affiliation. Most recently, Nextel was presenting sponsor of the Stanley Cup Playoffs on ABC and ESPN.
Nextel continues to team with the League on wireless initiatives that offer the NHL's tech-savvy fans arcade-style video games, exclusive NHL content and up-to-the-minute scores, standings and statistics, delivered directly to their Nextel phones.

This past season, Nextel executed a national promotion -- the Nextel/NHL All-Star Challenge, which was conducted in 11 NHL markets, on NHL.com and at retail locations. The promotion culminated in a one-on-one shootout against Tampa Bay Lightning goaltender Nikolai Khabibulin for the chance to win $250,000 during the NHL All-Star Game in South Florida. Throughout the playoffs, Nextel also featured Khabibulin in an online game on NHL.com, where fans, by playing the game, competed for an all-expense-paid trip to the 2003 Stanley Cup Finals.
Nextel is leveraging its NHL partnership at the local level, increasing its commitment to where it now has relationships with 13 NHL Clubs.
"The NHL seeks partners that will help the League achieve its goal -- growing the game of hockey," NHL Group Vice President, Corporate Marketing Andrew Judelson said.  "Nextel certainly fits the bill. They have been one of the NHL's most active and supportive partners, and we are thrilled that Nextel has made a significant investment in the League and our Member Clubs and will remain part of the NHL family for a long time to come."

Michael Robichaud, director of sports and entertainment marketing, Nextel, said, "We believe in the sport of hockey, and Nextel's partnership with the NHL continues to strengthen our brand awareness and our business relationships with the league, the players, and hockey fans around the country. Hockey fans are known to be extremely tech savvy, and programs such as our NHL wireless initiative are highly strategic for Nextel in highlighting the benefits of our differentiated products and services to our high value customers."
Ted Saskin, senior director, NHLPA, said, "The NHLPA is excited about renewing our partnership with Nextel. Nextel has once again exemplified its commitment to the great game of hockey and the world's most elite players."
Nextel is a premier sponsor of the upcoming NHL Entry Draft, which will take place June 20-22 in Nashville, Tennessee. At the draft, Nextel will feature a call center where draft picks will be able to use Nextel phones to call family and friends after their selection.
http://www.nhl.com/onthefly/news/nextel060903.html

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