Subject: [NEXTEL-1] Portsmouth Herald Business News: More than a wireless store

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Date: Fri, 29 Aug 2003 05:15:12 -0400

http://www.seacoastonline.com/news/08282003/business/47288.htm

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Portsmouth, NH     Thursday, August 28, 2003

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Untethered Technologies, in Exeter, is new business offering a large array of high-tech communication phones.

Staff photo by Deb Cram

More than a wireless store

By Jack Loftus

[email-masked]

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EXETER - One wireless shop promises that its service is "built from the ground up."

At Untethered Technologies, located in Exeter Plaza at 92 Portsmouth Avenue (Route 108), owners Mark Vogt and Dave Staszewski have taken that approach literally.

Staszewski, who has 15 years of experience in the wireless field, and Vogt, who has spent more than 20 years in marketing and advertising, have teamed up to build their "all wireless" store from scratch.

Everything from the cylindrical pedestals displaying the latest in wireless technology to the plush couch-like seating in the center of the store were built by this self-described "two-man team."

The business duo's experience goes far beyond furniture design, however. Staszewski's résumé includes positions at Nextel, Bell Atlantic, Nortel Networks and Metro Mobile - one of the first start-ups to use wireless technology.

"I was there when they put the first pole in the ground," Staszewski said.

Vogt handles the public relations side of Untethered Technologies. He met Staszewski for the first time while working as creative director for a Connecticut advertising agency hired by SmartWorld Corporation - Staszewski just happened to be president of the company. Together the two were responsible for the successful launch of SmartWorld's ISP "SMART" Brand, which was eventually acquired by the Internet service provider Juno.

Later, the two men left the corporate world to start a business on their own in the form of Untethered Technologies, a store Staszewski said is "not just a cell phone store."

From the beginning, the two set out to establish a unique store, right down the trademark logo "Everything YR" (wireless).

"Our hope is to parlay identity into our own products," said Vogt.

Items like cell phone clips and adapters have been privately labeled with YR logo packaging. The store even showcases a unique wireless weather monitoring station.

"We didn't want to be just another wireless store," Staszewski said. "I've been there and done that for years."

Vogt said the business sells products that aren't usually found in other stores specializing in wireless phones.

"We're just a stone's throw from Exeter Hospital," Vogt said, while making reference to YR products designed for people who may have special needs.

Many of the products, such as wireless emergency pagers and remote controls that feature large-print buttons, are items Vogt said would be of benefit to institutions like hospitals and other specialized facilities.

According to Staszweski, plans are in the works to eventually carry a new emergency wireless call system that can be programmed to instantly dial 911, the police, the fire department, and even family members simultaneously. The system would not have the monthly fees typically associated with wireless services, he said.

Untethered Technologies is an authorized dealer for AT&T Wireless, Nextel and TMobile, and Staszweski said he is more than willing to discuss each service's benefits in relation to the different areas around the Seacoast.

"We're not a couple of kids who opened a cell phone store; we bring a level of experience in the business world," Staszweski said.

An important part of their business plan, the men said, is to be different from other stores. In addition to offering wireless service plans, Everything YR also comprises GPS navigation devices, PDAs and recharge stations for prepaid wireless plans like TracFone, TMobile and Cingular.

The store also offers wireless broadband and wi-fi cards for laptop computers - for use in venues like Portsmouth's downtown "hotspots."

Staszweski said factors like coverage and billing can be very confusing to customers. The goal of Untethered Technologies, he added, is to educate customers so they leave happy and informed.

Staszweski and Vogt said they have future plans for expansion, possibly with a move to the national level. They also have aspirations to make UT a franchise.

For further information, call 778-4900.

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