Subject: [NEXTEL-1] Coverage improvements will reduce churn - report (DUH!)

From: [email-masked]
Date: Tue, 28 Oct 2003 04:19:19 -0500

Coverage improvements will reduce churn - report (DUH!)
Traq-wireless, has announced the results of its research on wireless local number portability (WLNP) and the impact on the enterprise market in the USA. With WLNP launching on November 24, 2003, businesses are preparing to switch wireless carriers. The results of the study show that 16% of respondents would definitely switch carriers with an additional 46% likely to switch. Better coverage and pricing comprised 71% of the respondents' primary reasons for switching.
"It is no surprise that companies are looking for better coverage and quality of service for a better price," said Jim Offerdahl, President and CEO of Traq-wireless. "Also, the survey indicated that those carriers focused on improving their networks and coverage are more likely to retain and gain customers as a result of WLNP. However, improved coverage alone may not retain enterprises given the significant savings opportunities with switching carriers. Our recent cross-carrier analysis for a Fortune 500 firm revealed cost-per-minute savings of 30-48% by employees switching to alternative carriers."
Coverage is key: 46% of respondents indicated that improved coverage would keep them from switching while 25% indicated a price reduction of 10% would maintain their loyal to existing carriers. "Porting numbers from one carrier to another can be a complex process," said Offerdahl. "Especially if the enterprise is using pool plans. At Traq, we're excited to have advanced technology and expertise to constantly match our customers' subscribers with the very best rate plan and pricing options and drive down their total cost of ownership (TCO) of wireless communications."
The Traq WLNP study was derived from 100 responses from wireless decision makers in companies with 1000 or more employees resulting in a 95% confidence level with +/- 9.9 percent margin of error. 70% of respondents represent companies with 10,000 or more employees.
Posted to the site on 27-Oct-03
http://www.cellular-news.com/story/10005.shtml

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