Subject: [NEXTEL-1] GPRS Content Conference 2003- maximising 2.5G service revenue]

From: [email-masked]
Date: Wed, 08 Oct 2003 11:58:30 -0400

-------- Original Message --------
From: "Hugh McFadden" <[email-masked]>
Subject: GPRS Content Conference 2003- maximising 2.5G service revenue

The next conference from visiongain-

GPRS Content Conference 2003 -
maximising 2.5G service revenue

Jury's Clifton Ford Hotel, London, 21st & 22nd October 2003

Growth in GPRS content expenditure is expected to rise from EUR590 million last
year to EUR3.3 billion by 2006, which when compared to projections for desktop
content over the same period (from EUR252 million to EUR1.7 billion), reinforces
the importance of maximising the business opportunities in the provision of
multi-media content over wireless devices.

As levels of handset ownership within Europe reach saturation and migration to
2.5G and 3G technologies occur, GPRS content strategies will present significant
opportunities for operators and content providers alike, who are seeking to open
up new channels through which they can add value to service offerings and
differentiate from competitors.
This event will examine key aspects of the interaction between content providers,
handset manufacturers, software developers and mobile operators. Tackling the
questions of how to build partnerships and develop the necessary devices,
interfaces and systems to attract the consumer.

Confirmed speakers include:

Andre Stark, COO Mobile Consumer Services, T-Mobile
Jonathan Bill, Head of Content, Vodafone
Ian Pond, Head of Global Propositions, Orange 
Grahame Riddell, Head of Consumer & Data Marketing, MmO2
Eelco Boers, Manager Content, i-mode, KPN Mobile Group
Jukka Helin, Head of MediaLab, TeliaSonera
Kenneth Hedman, Marketing Manager, Radiolinja
Ignacio Gracia Ipiña, Services Development Manager, Real Madrid Football Club
Rick Costanzo, Vice President of Commercial Relations, RIM Europe
Rainer Lischetzki, Technical Marketing Manager - GPRS, Motorola
Johan Mellberg, GPRS Applications, Ericsson

PLUS many more ...

Key themes covered at GPRS Content 2003 will include:
- New devices and interfaces; examining the technology to enable GPRS content
services
- Negotiating with content providers and licensing branded content
- Operator marketing strategies for GPRS content. What is available and how much
does it cost?
- Payments and transactions, establishing the optimum pricing and billing system

Also attached to the conference is a Pre-Conference Interactive Workshop on the
20th October 2003 focusing on empowering your teams to optimise GPRS revenue and
customer satisfaction. This will be led by Scott Thull and Nimal Gamage, Agilent
Technologies

This workshop will provide insight into the value of capturing and distributing
GPRS services and content metrics within the service provider.  The optimal use of
GPRS monitoring will be discussed both in strategic terms as well as through case
studies of actual deployments
*	Reducing incremental customer support investments
*	Identifying key consumers of GPRS
*	Leveraging GPRS monitoring infrastructure investments
*	Assuring GPRS service and content quality
*	Identifying, understanding and resolving GPRS interoperability issues

Attending the pre-conference workshop will enable you to examine the key legal
issues around the development of content over wireless devices, and meet other
delegates in a less formal, inter-active environment ahead of the main conference.

Who should attend GPRS Content 2003?
Senior representatives from:
- Telecoms Operators
- Brand & Content Owners
- Billing Systems Developers
- Regulatory Authorities
- DRM Lawyers
- Handset & Software Developers

To make an immediate booking on this event, please contact us immediately. I look
forward to hearing from you soon with your request.

- PRICING -
2 Day conference with interactive workshop GBP1400
2 Day conference GBP1099
Workshop only GBP650

- BOOKINGS -
Booking is easy, simply contact me at [email-masked] or
alternatively fax, indicating my name, to 
+44 (0)20 8767 5001.
Email: mailto:[email-masked]

Please find below the conference agenda. To book your place at GPRS Content 2003
simply email me and let me know whether you require a single place or a group
booking.

I look forward to hearing from you.

With best wishes,

Hugh McFadden
visiongain Ltd, London

Conference Agenda:

Day One - Tuesday 21st October

Opening remarks from the chair

DEPLOYING SUCCESSFUL 2.5G GPRS ENABLED SERVICES
Early adopter experiences of launching GPRS services

09:20	Case Study: Experience from the launch of T-Zones
*	Determining the look and feel of the user interface, branding and updates
*	Overview of the services available on T-Zones and the demand for particular
types of content
*	Lessons from the failure of WAP and the success of  i-mode in Japan
*	GPRS and the benefits of an 'always on, always available' service over previous
offerings
	
10:10	Case Study: GPRS and Vodafone Live
*	Key areas in improving the user experience on GPRS; service design, service
interaction, service support and service reliability
*	Guiding principles for building content and commerce GPRS services
*	Current outlook and five year vision
*	Selling a proposition rather than a technology

10:50	Coffee

11:10	Case Study: Developing and deploying O2 Active
*	Introduction to the services that O2 Active offers: video, media messaging,
games, downloads, chat, music, sport,   entertainment 
*	The importance of securing agreements with key content providers
*	Key requirements on handset functionality for the O2 Active service above WAP
services
*	How much of the O2 Active service utilises GPRS and how much growth does GPRS
technology allow before a migration to 3G is necessary
	
11:50	i-mode: Facilitating the transition from voice to data
*	KPN's use of i-mode to shift their emphasis from voice to data
*	Unlocking the european potential for i-mode
*	End to end service provision and the need for standardisation
*	Achieving clear value and perceived benefits
*	Current statistics for service take-up and expectations for the future

12:40	Lunch

GPRS TECHNOLOGY
Assessing the capabilities and limitations of GPRS

14:00	Realising the promise of GPRS technology
*	Technical capabilities needed to enable and improve GPRS multimedia services
*	Outlining necessary directions in handset innovation; better browsers, improved
sound chips and better screens with higher pixels
*	Measures to lower application and service lifecycle costs
*	Segmenting the market
	
14:35	Assessing the capabilitities and limitations of GPRS handsets
*	Initiatives to drive openness and new technology enablers
*	Analysing the need for terminals, networks and applications all to be optimised
for successful GPRS performance management
*	Fulfilling handset requirements for successful GPRS services

15:10	Coffee

PROVIDING COMPELLING GPRS CONTENT & SERVICES
Communications, entertainment and information

15:40	MMS and IM over GPRS
*	Enabling MMS to evolve from still to video
*	Update on the progress of MMS interoperability initiatives and  the remaining
obstacles to growth
*	Telenor's experience of demand for IM and an assessment of its revenue potential
*	Examining the evaluation of user generated content, particularly 'chat'

16:20	Mobile e-mail: Blackberry and wireless email innovation
*	Blackberry and email on the move over GPRS
*	Assessing the market opportunity for wireless email: the need for a portable,
real time link to corporate email systems that allow mobile users to send, read
and respond to important messages
*	Java J2ME benefits
	
17:00	Questions and discussion

17:15	Summation of Day One from conference chair.

Day Two - Wednesday 22nd October

09:00	Opening remarks from the chair

09:20	Fulfilling the potential of music as a 'killer app'
*	Overview of the current market for music content and the potential for expansion
afforded by GPRS technology
*	Capitalising on the potential of handsets with integrated MP3 players
*	Negotiating mutually beneficial agreements with operators for audio, video image
products
*	Protecting against piracy, key DRM and security issues

10:05	Real Madrid: Developing a role as a key mobile content provider 
*	Overview of the mobile content services available using Real Madrid content
*	Examining the demand for existing football content and the key growth areas
*	Assessing the potential for accessing new markets 
*	Key issues from a content provider perspective in agreements with mobile
operators
*	Conclusions and thoughts for the future

10:35	Coffee

10:55	Mobile game content and communities
*	The role and success of gaming in the i-mode service
*	Java gaming over GPRS
*	GPRS as an ideal prerequisite for multiplayer fun, determining the value of
mobile gaming and  community based gaming
*	Examining the handset requirements for GPRS gaming, and the trend towards
handsets with voice capabilities specifically designed for gaming funtionality
	
11:20	Maximising the mobile internet opportunity
*	Key differences between developing a successful wireless internet service and a
desktop internet service
*	How to fulfil customer expectations of similar standards between the two
*	GPRS as a stepping stone to advanced data technologies
*	Could GPRS revitalise the WAP experience?
	
12:30	Lunch

13:40	Lessons learned with video services over GPRS Networks
*	Business models for video services over GPRS/UMTS networks
*	Overcoming the technical challenges for mobile multimedia
*	Assessing the business case for video over MMS and GPRS
*	Pricing strategies for GPRS video services
*	Using GPRS as interactive back channel for entertaintent services
  	 on TVs. What is the business case for TV chats, games, jukeboxes, etc.?

15:10	GPRS as an enabler of location based services
*	Overview of location based service applications and take-up
*	Will there be a killer app?
*	Assessing the LBS value chain and the role of operators
*	How important are location-based services in the mobile data portfolio?
*	Technological barriers to optimum LBS service offerings
	 
15:40	Coffee

PRICING GPRS CONTENT SERVICES
Stimulating take-up through innovative pricing and marketing strategies

16:10	Case study: pricing and marketing GPRS services
*	Key success factors; provisioning, usability, content, format and pricing
*	How to develop marketing and pricing strategies to maximise revenue yet drive
take-up of GPRS services
*	Outlining the main issues in determining a pricing strategy for content and
lessons learned

16:40	An assessment of the long term business benefits of intial zero-rating of
GPRS services
*	New elements in the mobile payment business model and the importance of getting
the value chain right for all players
*	Rating VAS services including GPRS
*	How effective is initial zero rating in driving up long term service demand
*	The role of zero-rating in educating the consumer about new services and mobile
capabilities

17:10	Questions and discussion

17:25	Close of conference

Pre Conference Interactive Workshop
Monday 20th October
Empowering your teams to optimise GPRS revenue and customer satisfaction

Led by Scott Thull and Nimal Gamage, Agilent Technologies

This workshop will provide insight into the value of capturing and distributing
GPRS services and content metrics within the service provider.  The optimal use of
GPRS monitoring will be discussed both in strategic terms as well as through case
studies of actual deployments

*	Reducing incremental customer support investments
*	Identifying key consumers of GPRS
*	Leveraging GPRS monitoring infrastructure investments
*	Assuring GPRS service and content quality
*	Identifying, understanding and resolving GPRS interoperability issues

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