Subject: [NEXTEL-1] PeopleSoft, IBM Target European Telcos

From: [email-masked]
Date: Tue, 21 Oct 2003 17:39:12 -0400

http://story.news.yahoo.com/news?tmpl=story&u=/nf/20031020/bs_nf/22518
--

------------------------ Yahoo! Groups Sponsor ---------------------~-->
Rent DVDs Online - Over 14,500 titles.
No Late Fees & Free Shipping.
Try Netflix for FREE!
http://us.click.yahoo.com/Tq9otC/XP.FAA/3jkFAA/61FxlB/TM
---------------------------------------------------------------------~->

Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/ 

News Home - Yahoo! - Help

Welcome, marcel_rf1

Personalize News Home Page

-

Sign Out

Yahoo! News
Tue, Oct 21, 2003

Search

News StoriesNews PhotosAudio/VideoFull CoverageThe New York TimesThe Web

for

Advanced

News Home

Top Stories

U.S. National

Business

Economy

Stock Markets

Earnings

Personal Finance

Industries

Commentary

Press Releases

Most Popular

World

Entertainment

Sports

Technology

Politics

Science

Health

Oddly Enough

Op/Ed

Lifestyle

Local

Comics

News Photos

Most Popular

Weather

Audio/Video

Full Coverage

Crosswords

News Resources

Providers

·

Reuters

·

AP

·

AFP

·

Dow Jones

·

Forbes.com

·

BusinessWeek Online

·

USATODAY.com

·

NewsFactor

·

SmartMoney.com

·

NPR

·

FT.com

·

Investor's Business Daily

·

Motley Fool

·

The Daily Deal

News Alerts

·

wireless

Services

·

Daily Emails

·

Free News Alerts

News via RSS

Business - NewsFactor

PeopleSoft, IBM Target European Telcos

Mon Oct 20,12:57 PM ET

Add Business - NewsFactor to My Yahoo!

Erika Morphy, www.CRMDaily.com

PeopleSoft (Nasdaq: PSFT - news) and IBM (NYSE: IBM - news) are working together to target European telcos, in particular the wireless (news - web sites) providers, with a package of PeopleSoft's vertical CRM applications and IBM's infrastructure and sales and implementation services.

•

Caught Between PeopleSoft and a Hard Place

•

Telcos Use Analytics To Fight Churn

•

ASPs Eye Europe as Next CRM Battleground

Related Quotes

PSFT

IBM

NXTL

SEBL

SAP

DJIA

NASDAQ

^SPC

20.73
88.93
22.99
12.35
36.03
9747.64
1940.90
1046.03

+0.18
-0.07
+0.53
+0.31
+0.03
-30.30
+15.76
+1.35

delayed 20 mins - disclaimer

Quote Data provided by Reuters

Get Your TV to Go

TiVo Addicts -- put your favorites in your pocket. Here's the best gear and how to capture video away from home.

The alliance revolves around a Customer Loyalty and Retention (CLR) solution that integrates revenue management information with CRM processes to help telcos identify and retain profitable customers. IBM's contribution includes an open standards-based framework called SPDE, or Service Provider Delivery Environment, while PeopleSoft is providing CRM industry-tailored marketing and customer behavior modeling applications. The combined offering is designed to integrate directly into a carrier's IT environment, Daniel Kenyon, PeopleSoft's vp of communications and industry strategies told CRMDaily.com.

One of the product's key capabilities is providing customer service reps with real-time access to integrated financial and CRM data, allowing them to more effectively identify cross-sell and up-sell opportunities, PeopleSoft said.

Already, according to the companies, TP S.A., Codetel, Nextel (Nasdaq: NXTL - news) and Vodafone Netherlands are using the product.

Leveraging IBM's Partnership

PeopleSoft already has a strong vertical offering in the telecom market, as well as other industries. However, IBM has become a key partner as it now broaches - or rather, refocuses on -- the European market. This alliance represents an interesting new role for IBM. Traditionally a Siebel (Nasdaq: SEBL - news) shop, at least when it comes to front office and marketing applications, IBM is clearly seeking to leverage other companies in order to fully realize the benefits of last year's acquisition of global systems integrator PwC.

"IBM is starting to play a larger role in systems integration work because of the acquisition," Yankee Group analyst Sheryl Kingstone told CRMDaily. PeopleSoft would be the logical partner in this endeavor, given its marketing and call center expertise. SAP (NYSE: SAP - news) of course, is another strong CRM provider, however its strongest suit tends to lie in order management and e-commerce functionality.

The Telcom Vertical

Nor is it surprising that PeopleSoft and IBM would focus their joint efforts on the telecom space. Telecom, along with the financial services vertical, is the industry in which CRM companies are most likely to reap lucrative revenues, Kingstone said. Indeed, this is not an area in which telcos have excelled in the past.

"Telcos have had a number of challenges in this area," Kenyon said. "They have had to battle with customer churn for years, first with long distance services and now with wireless. And, these problems have been made worse by a massively siloed product delivery environment that is characteristic of many communications companies. In short, most have hundreds of disparate applications that ultimately fail to provide a single view of the customer."

Targeting Europe

In Europe, indeed as in much of the world, these problems are exacerbated by the legacy of state-owned telcos and the patchwork regulatory environments of country, regional and local jurisdictions.

"Now, the next generation wireless carriers are starting to emerge in Europe and we [at PeopleSoft] believe this will provide a good opportunity for our services and products," Kenyon said.

Not that PeopleSoft has been the only CRM vendor to notice the European telecom opportunity. In its Q3 earnings report, SAP said that it had recently retained Portugal Telecom Group as a client, while Siebel counts Telecom Italia among its customer base.

Meanwhile, the incumbent European players are moving into the CRM space, as well. BT, for example, recently announced the simultaneous global launch of a set of Information Communication Technology services that includes CRM.

With such a great need for integrated CRM-telecom management in Europe, it will be interesting to see who takes the lead in grabbing marketshare, whether it's the telcos themselves, or the traditional CRM vendors, perhaps allying with systems integrators, as in the PeopleSoft-IBM duo.

Email Story

Post/Read Msgs

Print Story

Ratings:

Would you recommend this story?

Not at all

1
- 2
- 3
- 4
- 5

Highly

<script language="JavaScript" type="text/javascript"
src="http://personal.news.yahoo.com/us/news/ratings/getavgrate.html?locale=us&prop=news&rateid=nf/20031020/22518&type=T&cat=620&ncid=&js=1">
</script>

Special Feature

TV to Go

TiVo addicts -- put your favorite videos in your pocket.

Next Story:

Microsoft Launches Office System 11 (NewsFactor)

More Business - Top Stories Stories

·

Dow Ends Down 30, Nasdaq Up 16

(AP)

·

Peek at lingerie shopping lists costs Victoria's Secret 50,000 dollars
(AFP)

·

Stocks Mostly Higher, as Closing Bell Approaches
(Dow Jones)

·

New Tack
(Forbes.com)

·

A Lot to Be Gained in Translation
(BusinessWeek Online)

Weekly
Specials

ADVERTISEMENT

·

Buy stocks for just $4. No Minimums Required.

·

Free online Mortgage Refinance Quote @ Service 1 Mortgage

·

Buy Ink Cartridges & Refill Kits at MyInks

·

Get an ONLINE DEGREE! Advance your career!

·

REFINANCE NOW! RATES ARE RISING! Free Quote.

·

STOP CREDITOR HARASSMENT! Become DEBT FREE!

·

Get an MBA! It's easier than you think!

·

Tiny, Wireless Video Camera Kit ONLY $79.99!

·

Drop a dress size with Atkins. Click for a FREE diet profile.

·

SAVE up to 70% on Life Insurance! Protect YOUR family today.

ADVERTISEMENT

Business Education

•

Online MBA programs

•

Browse All Business Programs

from Yahoo! Education

Copyright © 2003 Triad Commerce Group, LLC.

Copyright © 2003 Yahoo! Inc. All rights reserved.
Questions or Comments
Privacy Policy -Terms of Service - Copyright Policy - Ad Feedback